The Glasgow Courier - Serving Proudly As The Voice Of Valley County Since 1913

By Alec Carmichael
I Digress 

Super Bowl Ad Still Good

 

February 7, 2018



I cannot for the life of me figure out why everyone is freaking out over Ram’s use of Dr. Martin Luther King’s Speech in their Super Bowl Ad. For one the Ad had a good message. Two it followed a long line of nostalgia driven ads by Ram aimed at firing people up today using nostalgic motivation. And lastly the message was a good thing, and whether your selling a brand, or garnering support for a cause the message still matters.

The ad uses a sermon given by Dr. King exactly 50 years to the day earlier. So, on February 4th, 1968, those same words were uttered by Dr. King. That connection...



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