The Glasgow Courier - Serving Proudly As The Voice Of Valley County Since 1913

By Virgil Vaupel
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Defining 'Puffery'

 


The Federal Trade Commission (FTC) has decreed that - in law, Puffery is a promotional statement or claim that expresses subjective rather than objective views, which no “reasonable person” would take literally. Whaaat? Seem that the FTC s...



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