May 1, 2013 | Volume 100 / Number 18

New Logo: 'Fresh Storytelling Platform'

The University of Montana unveiled its new logo and brand identity to employees Tuesday, April 30, in the University Center Theater during an internal event hosted by UM’s Office of Integrated Communications.

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New UM Logo

“This always has been a great University,” said Mario Schulzke, UM’s assistant vice president for marketing. “We just really needed a fresh storytelling platform to be able to communicate to the public all of the amazing things that are happening here on a daily basis.”

Schulzke was hired in January, along with Vice President for Integrated Communications Peggy Kuhr, to hel...

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